Blogs: Stats and Trends for 2020
If you have a blog, it’s very important to know the latest trends and stats. So you can discover opportunities and tips to increase your traffic and grow your income. Don’t forget that blogging it’s a very effective way to reach your target audience and become an expert in your niche (topic).
Each month, approximately 409 million people view more than 20 billion pages.
About 70 million posts are being published each month by WordPress users.
77 million new blog comments are generated by readers each month.
71% of WordPress sites are written in English.
Bloggers who write articles of 2,000+ words are far more likely to generate profits.
46% of bloggers edit their work, while 54% have editors or have at least shown their work to someone else to review.
36% of readers prefer list-based headlines.
Websites that also have a blog are shown to have 434% more indexed pages.
Companies who blog get 97% more links to their websites.
Blogs have been rated as the 5th most trustworthy source for gathering online information.
77% of internet users read blogs.
Internet users in the US spend 3X more time on blogs than they do on email.
The “how-to” headline is the third most popular headline preference at around 17%.
2. SEO Stats
Only 38% of bloggers are updating older articles.
34% of bloggers say that updating content produces strong results.
Titles with 6–13 words attract the highest and most consistent amount of traffic.
72% of online marketers describe content creation as their most effective SEO tactic.
3. Traffic Stats
Businesses that blog experience twice as much email traffic as businesses who don’t.
Having a hyphen or colon in the headline increased click-through rates by 9%.
Making your headline 6–8 words can increase your CTR by 21%.
Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
4. Growth Stats
The number of bloggers in the USA is expected to grow to 31.7 million in 2020.
There are more than 500 million blogs that exist in 2019.
Tumblr has more than 440 million blogs.
WordPress has about 60 million blogs.
Blogging has grown by 12% since 2015.
5. Social Media Blogging Stats
68% of marketers reported using blogs in their social media content in 2019.
59% of people will share an article without reading it first, or ever.
LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
95.9% of bloggers promote their blog posts via social media.
6. Blogging With Visuals and Videos Stats
Articles with images get 94% more views as opposed to those with no visuals.
71% of bloggers report using visuals as part of their marketing strategy.
Using photos of real people instead of stock photos can result in a 35% conversion increase.
43% of consumers increasingly want video content from marketers.
19% of bloggers are now including video in their typical posts.
45% of bloggers who add audio to their posts such as podcasts see better results.
Video content is 50 times more likely to drive organic search traffic than plain text.
32% of marketers say visual images are the most important form of content for their businesses.
Important Tip! You Need To Create Evergreen Content
Evergreen content is the content that doesn’t have an expiry date. People can look back at it in years from now and still find it useful.
It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that evergreen content is an excellent way to boost SEO.