Conversion Rate Optimization: Tips on How to Increase Your Sales [Infographic]
Generating targeted traffic to your website or blog is a necessity to increase your sales and revenue. But if you can not convert your traffic to sales then your business will fail.
Here are some tips you need to know about conversion rate optimization (CRO) and how to increase your sales.
1. Use Effective and Attractive Headlines
Headlines are the first thing a visitor sees when landing on your website. Your headline needs to pique the curiosity of visitors, answer a question, or solve a problem.
A title with eight words is pretty effective (long-tail keywords). These titles received a 21% higher click-through rate than average.
A colon or hyphen in the title performed 9% better than headlines without.
Headlines with numbers had a 20% higher click-through rate than headlines without numbers.
2. Call To Action (CTA)
A CTA (Call to Action) is very important for your success. You will drive your visitors to act in a particular manner. With the help of CTA’s, you will improve the number of visitors you convert.
Tip. The most effective position of CTA is right above the fold, not at the top of the page.
3. Easy Navigation
Navigation is a very simple but pretty important tip to generate conversions. The simpler your website navigation is, the easier it will be for your visitors to find what they are searching for.
4. Page Load Speed
Page Load speed plays an important role in how well your site converts. A fast website will increase your conversion rate.
One of the easiest ways to decrease your page load speed is to use a fast host. You can easily speed test your website to see how it is performing.
5. Use Urgency — Time Limit
Use a sense of urgency. For example, “Get 50% Off All Purchases during the Next 10 Hours.”
You can use the time limit approach to create a sense of urgency on each product page. You can even have a countdown for when that expires.
6. Use Scarcity
You can use a sense of scarcity. When something isn’t available in abundance, people will decide to buy right away. (fear of loss)
This is a pretty effective tip and it can increase your sales and conversions.
7. Mobile Optimization
Mobile optimization is more important than ever these days. More than 50% of internet users are using mobile devices. Without mobile optimization, you will lose sales and money.
Also, you can not achieve higher rankings. Don’t forget Google loves mobile optimization.