Digital Marketing: Why Future is Video Marketing [Infographic]
Video is growing in popularity every day. These days it’s one of the top marketing tools you need for a successful marketing strategy. Video content is increasing brand awareness too.
Video excites and engages people, whether they’re consuming entertainment, news, sports, or whatever they like. Video has the power to bring people together, to engage and teach them, or to provide a solution they need.
Many digital marketers know that video is a crucial component of an effective content strategy. Today’s marketer knows that video is a necessity for all businesses, big or small.
Video Marketing Trends
Interactive, experimental, and personalized videos are a step to the future. Marketers will get experimental with video content and video marketing platforms like Tik-Tok.
Short Videos — Attract More People
TikTok has surpassed Instagram in 2019 and it’s a hit among Gen-Zers and millennials. Also, Twitter innovating with its 6-second video ads, Facebook’s short video ads, and Instagram & Snapchat’s short video ads. All the big players are creating short videos.
This trend will continue in the future. We will see more short videos that focus on key product features, and share sneak peeks to pique consumer interest and create awareness.
2. Interactive videos — Generate Engagement
Interactive content gives users control. When the user drives content they become more aware and engaged, therefore, amplifying your marketing message. Interactive videos are more relatable and shareable, and we will see more of them in the future.
Interactive videos are also trackable, and you can accurately measure and analyze the results and understand the cause and impact of conversions. They are great for brand recall because the user is engaged and drives the video.
An effective interactive video can enhance user experience and motivate them to buy from you.
3. Artificial Intelligence (AI) and Personalization Videos
Many brands have not yet adopted the personalized video marketing strategy but very soon they will do. If you want to create personalized, targeted content, you need to craft personalized and relevant messages.
A personalized video marketing can elicit the right kind of emotional response from the consumers.
Businesses and marketers need to use AI to understand customer preferences and create different creatives for different consumer bases and serve the relevant video to a targeted user base.
Also, AI analytics can help marketers understand the performance of different videos in real-time and tweak their video marketing strategy according to consumer preferences.
With AI-driven video marketing, you can expect your branded videos to perform better and drive more conversions.
The future of video marketing lies in technology, innovation, AI, analytics, and customers’ needs.
For a successful video marketing strategy, you need to create engaging and enticing experiences for consumers with short-videos.