Entrepreneurs and COVID-19: Tips on How to Save and Grow Your Business [Infographic]

john tsantalis
3 min readOct 20, 2020



COVID-19 has changed the world, changed people’s lives, and has created one of the worst global economical crises in recent years. So entrepreneurs and small businesses should find solutions if they want to survive in this new mysterious world.

The pandemic is driving entrepreneurs to think outside the box and discover innovative solutions. They need to create new business models, new products, and services.

With the help of digital tools, you can create a new type of business. If you search online you will see that transport companies are now doing food deliveries, restaurants are offering frozen packages, and educational institutions are investing in online learning.

Even after the pandemic has passed, the effects will be still here for the next years. If you want your business to survive, you need to take advantage of technology and create new, effective, strategies.

Mindset and Plan

The life of entrepreneurs is not as easy as you think. You need to have a strong mindset and careful planning. Here are some tips you need to know about how to save and grow your business in this difficult situation. (Pandemic)

1. Help Your Customers

As you know your customers are the heart of your business. They are facing new problems during this pandemic. So you need to help them. You can send them a survey, engaging them through social media, or send suggestions through email will be useful for them and your business. Learn what they need and solve their problems. They need your help!

2. Hire Freelancers

Hiring new employees full-time may be a good investment, but these days you have not the budget. So you can find another solution. You can hire freelancers to handle easy tasks.

You can collaborate with an outsourcing agency to give you the necessary solutions and cut down the costs.

3. Brand and Value

Your customers need to know that your business helps the community. Letting them know that your company cares about poor people and hospitals. Provide your values and corporate social responsibility. Your customers will be proud of your brand.

4. Communication — Very Important

Communication is very important in this (Pandemic) period. You need to use social media and messaging platforms. These days you cannot have face-to-face interactions. So you need to create a new, useful, communications strategy.

Communicating with your employees (and even stakeholders) will ensure that all working fine. Also, your customers will be glad to know the current state of your business.

5. Use Digital Solutions

We indeed live in an innovative, digital, age. The innovations in technology have helped businesses to recover and thrive even with the pandemic. Using analytics tools, companies can use new effective strategies to save and grow their businesses. So it’s very important to use new digital solutions and innovation.

6. The New Normal for Businesses

Yes, the times are pretty difficult, but there’s a light at the end of the tunnel. The pandemic will continue to change the world, but as long as you stay prepared and flexible, you can win the COVID-19 crisis and save your business. I’m sure you will be a proud and successful entrepreneur.