Instagram Marketing: Why You Need Instagram Stories and IGTV
Video content and video marketing are not something new, but now there are a lot of new ways to create and sharing video content. Like Instagram stories and IGTV.
More and more people are watching video content on their mobile devices. So there are plenty of opportunities for businesses to generate leads and sales with the help of effective video content.
Stats show that 83% of marketers have reported a good ROI from video content. And consumers love the video too, with over 50% wanting to see more video content from brands.
Instagram has two separate ways of sharing video content, Stories and IGTV. Both are relatively new additions to the platform, with Stories initially launching in 2016 and IGTV following two years later in 2018.
It’s a very effective and also powerful way to reach new audiences. You need to know how to use Instagram Stories and Instagram TV to reach your audience and make sure your brand is making full use of the opportunities that Instagram has to offer.
Stories and Insights
The classic grid post is great for building a brand and showing off work, but it doesn’t provide much in terms of metrics and insights. Instagram Stories and IGTV are different.
There’s a huge amount of data that can be accessed via Instagram Stories and IGTV, and that data can swiftly be turned into actionable insights that can make a real difference in marketing campaigns and social strategies.
Instagram gives its users access to some really useful metrics for both Stories and IGTV. Once a Story is posted, users can access data on impressions, reach, taps forward, taps back, replies, swipes to the next Story, and exits.
IGTV provides all the figures on views, engagements and audience retention. It even creates an audience retention graph for each video posted.
There’s a huge amount of information that can be accessed via Instagram. If this data is tracked regularly throughout a campaign, it can be used to create better marketing strategies.
People love Watching Video Content from Brands
You only need to look at the stats to see how much social media users enjoy watching video content. And it’s not just content from other consumers that they enjoy. Users are looking out for and consuming, a vast amount of branded video content.
500 million users view Instagram Stories every day, and a third of the most-viewed Stories are from businesses.
Instagram Stories and IGTV provide a more subtle, organic way to communicate with audiences, and that gives brands the unique chance to build relationships with potential customers and increase their exposure at the same time.
Branded video content offers plenty of opportunities for companies to be creative. This chance to showcase originality and difference is proving massively effective when it comes to attracting customers.
Instagram users can’t resist the following brands that release inventive, clever video content via Stories and IGTV.
Stories can Increase Your Traffic
The coveted ‘swipe up’ function is now being used by a huge number of brands and influencers — and it’s fantastic for web traffic.
The function encourages followers to swipe when viewing a Story, to be immediately taken to a relevant page on a company’s website. The simple call to action has proved hugely effective and is vital for brands looking to capitalize on a user’s interest while they view Story content.
The swipe up function is also beneficial in terms of the metrics it provides, which can help to gauge interest and measure a Story’s overall performance.
Brands can immediately see what percentage of their followers has been interested enough to swipe up on a Story. They can also pinpoint exactly which Stories have provided the best results in terms of web traffic and sales.
But the swipe up function isn’t yet available to all Instagram users. Currently, only business accounts with over 10,000 followers can add the function to their Stories.
Those with fewer followers must rely on adding a link in their bio and encouraging followers to click that link.
IGTV and Future
With innovative new platforms, tech, and software being released all the time, the brands that make full use of every opportunity available are the winners.
IGTV it’s a new way of sharing video content on Instagram, with just a handful of big-name brands using it. IGTV will soon take off, and brands that have been using it from day one will be the ones reaping the rewards.
By using IGTV early on, brands can make sure that they know all there is to know about what it provides, from its editing options to the metrics it gives companies access to.
Video content can expand your reach, sales, and income. So you need to explore the options that Instagram Stories and Instagram TV have to offer. Unleash your creativity and show Instagram users exactly what your brand can do. You might be amazed by the results.