o-Micro-Influencer Marketing: The Benefits You Need To Know [Infographic]
Many brands and businesses even marketers are changing their marketing strategies and start to use micro-influencers in their marketing campaigns. Micro-influencers are more effective and affordable than macro-influencers. Here are some benefits you need to know about micro-influencer marketing.
1. What is Micro-Influencers
Micro-influencers are smaller influencers who have a following of 10,000–100,000. They can engage regularly with their dedicated following.
Stats show that micro-influencers have a 60% higher campaign engagement rate than macro-influencers. Also, you need to know that the engagement rate for influencers peaks at a couple of thousand and then starts to stagnate.
2. How to Find Micro-Influencers
The best place to start your search is your social media accounts, as micro-influencers may already be following you. Also, there are several tools to help you find influencers who are engaged with your industry or products/services like yours.
3. The Benefits of Micro-Influencers Marketing
Micro-influencers have followers that are interested in the product or service that you are selling. Macro-influencers with huge followings have followers from many and different niches. So you have not many opportunities to reach the audience that is relevant to your product.
Micro-influencers are more authentic. This is because they have genuine interactions with their followers, have a good knowledge of their niche, and they are less commercial.
Micro-influencers are also accessible to brands and businesses of all sizes. Celebrities charge thousands of dollars for a single post, micro-influencers usually charge hundred dollars or less.
A lower budget improves ROI and allows you to work with multiple influencers at once. So you can reach a more targeted audience.
Also, you need to know that micro-influencers can influence the buying decisions of their followers. Stats show that 84% of Americans make purchases based on recommendations from friends. Also, 35% of Americans make purchases based on recommendations from influencers.
4. Tips to Success
Influencer marketing can be very tricky. Here are some tips for success.
ROI: This is probably the most important tip. The higher the return, the better the ROI. It’s very important to select the right portfolio of influencers with audiences who resonates with your products or services.
Engagement: Influencers means engagement. Likes, comments, clicks, are very important for your campaign success.
Audience growth: Have you got more followers than before the campaign? Have your engagement rates grown? These are some things to examine when evaluating your audience growth after an influencer marketing campaign.
Working with micro-influencers can be a great advantage for your business. They require less investment and have a more engaged audience that can be ideal for your business.