SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines
Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.
Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines
1. Newsjacking — Explanation
Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.
2. How to Start with Newsjacking Stories
If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.
Identify the right stories
The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.
You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).
Use the right tools
Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:
Using Google Trends to monitor breaking news
Using Google Alerts for a similar purpose (but you can use your specific keywords)
Using social media tools such as Sprout, Hootsuite, etc, to monitor social media
Following journalists, magazines, newspapers, who cover news and stories related to your industry
3. Find Trends
Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.
Newsjacking and News Stories
If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.
So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.
Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.
Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.
4. How Newsjacking can Benefit your SEO
Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.
Here are some benefits of newsjacking for your business
a). You can rank for top keywords
One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.
When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.
b). You can generate backlinks to your website
If your content is ranking well many interested people or website owners could link back to your content for reference.
This is great for your SEO strategy because search engines consider backlinks when ranking your pages.
Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.
c). You can boost your social media engagement
By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.
Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.
d). You can reach new audiences and drive more traffic
If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.
Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.
Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.
e). You can build your brand awareness
If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.
You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.
It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.
5. Newsjacking and Strategies
If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.
Here’s what you need to do:
Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.
Pick the right stories: Use stories that are relevant to your industry or brand.
Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.
Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.
Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.
Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.
Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.
It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.
Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.
They may choose to use this in their work, link to it, or share it on social media.
Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.