Small Business: How To Boost Sales With Customer Reviews
If you are a business owner you need to know how important and effective are customer reviews. These days many customers are giving their opinions about the products or services they have bought online.
Also, many people read customer reviews before they decide to buy a product or service.
Good reviews can help customers or potential customers to trust your business, but bad reviews can drive them away. So good customer reviews can help you to boost your sales.
Here are some tips you need to know about how to boost sales with customer reviews.
1. Respond to Bad Reviews — Be Friendly and Polite
Important! Remember that you cannit avoid negative customer reviews. But how you respond to it is a test for you.
It’s true that some of the bad reviews you receive are unfair. Some of the customers are writing only bad reviews. (They are always negative)
Attention! Many times the criticism you receive will be very useful. Customers may see things that you’ve overlooked. Whatever feedback you receive, respond to it in a friendly and polite spirit.
This could boost sales from the customers in question and others who like your polite response.
2. Use Good Customer Reviews to Boost Your Business
Think like a customer. If you’re a customer and you see lots of positive reviews for a product or service, you’re probably going to feel a need to buy it as many people do.
The reviews are very important to customers. Customers want to read the authentic views of people like themselves. They don’t like ads and promos.
Also, you need to know what people are saying about your brand or business on social media. Good reviews are very useful to attract new customers and encouraging existing customers to keep using your business.
3. Encourage Customers to Give Their Feedback
It’s a good idea to encourage customers to give feedback. But you can’t tell people to only give you positive reviews.
This way your customers are more positive about your business, products, or services because you’ve made the effort to ask them what they think.
You can also send your customers a message or an email to ask them what they think of your business.
You could even offer a discount or a free giveaway to gain their trust and satisfy their ego. Important! Don’t forget that a satisfied customer is the best customer and also is the best free promoter of your business!