Social Media: 5 Tips for Effective Social Media Management
One of the biggest mistakes many marketers (beginners) make is that they use every social media platform and they think that is the best way to promote their business or products.
But the truth is that successful marketers and businesses find success by focusing their efforts on a 1–3 network where they feel they can successfully recruit customers or where their target audience is.
There is no reason to use social media platforms if your target audience is not there!
Here are some tips you need to know about effective social media management.
Automation Tools and Marketing
There are many tools to automate your social media marketing, like HootSuite, Sprout, Buffer, etc. Use them to schedule your posts, updates, and see analytics about your accounts.
Another effective automation option is IFTTT.com — You can use it for repetitive online tasks. For example, if you’d like a picture you post to Twitter to automatically be posted to Facebook IFTTT.com can do that.
Track the Audience
You can use a planning document that helps you identify and track the audience that will make the most impact on your business. It’s a planning document that will help you craft a solid social media marketing plan.
Track and Evaluate
Evaluate whether or not your social media marketing activities are effective and successful.
To do that, first decide what you want to track — new followers, likes, comments, etc.
Then decide on a timeframe you want to track.
You can use analytics dashboards that come with software platforms or build reports with analytics straight from your individual social media account.
Are you seeing gains in the key areas you set out to track? Regularly generate reports to track just that.
Test and Experiment
It seems like every day, a new social network appears. That’s why it’s important to test and experiment.
Live video streaming. The new trend — As apps and digital media become more adept at streaming media, the possibilities opened up by live video sure seem compelling. From breaking news, pandemic crisis, to baby’s first steps, live video can connect social media audiences around the world.
Instagram, Vine, and Tumblr can also be powerful tools in the hands of marketers trying to get their message out. While they share many commonalities with the larger social networks that preceded them, Facebook and Twitter, these newer networks have plenty of opportunities to grow your business.