Social Media: 7 Tips on How to Create an Effective Marketing Strategy

john tsantalis
2 min readMay 9, 2020

Many marketers are using social media to promote their business, products, or services. But many of them don’t know how to create an effective marketing strategy. Here are some tips and stats you need to know.

1. Use Hashtags.

68% of marketers said that they found hashtags important for their marketing strategy.

Hashtags can help you to reach new people or customers and also, they can give people an effective way to find YOU.

Some tips for using hashtags.

Discover which hashtags influencers or marketers in your niche are using

Find trending hashtags in your niche

Create your hashtags to create buzz around a promotion or marketing campaign

2. Schedule Your Posts — Consistency

43% of marketers said that they schedule their social media posts several days before. Also, 65% say they schedule their content at least 1 day in advance.

Scheduling your posts gives you an advantage and ensures you don’t forget to post regularly. Consistency is the key to social media marketing success.

It’s a big mistake one day to have 5 posts and the next day nothing to post.

3. Use Images

82% of marketers said that images are very important for their marketing strategy. Watch your analytics to understand which types of images your audience prefers: Motivational? Inspirational? Infographics? Then make sure to post these more often to increase engagement.

4. Post 1–5 Times per Day

For business owners that need to grow their social media presence, it’s better to post at least 3–5 times per day.

It is very effective to find the best balance between posting too little and too much.

5. Use 3–4 Social Media Platforms

Stats show that most marketers are using at least 3–4 social networks. So if you want to remain competitive and to reach more people you need to use social media platforms.

6. Use the Best Posting Times.

There are many reports about the best times to post to social media. It’s better to try various times to see which ones work best for your target audience.

7. Use Video — YouTube Marketing

These days video marketing is a necessity for all the businesses. With videos, you have the great opportunity to achieve higher rankings on Google and YouTube. If this it’s not perfect then what is?

Also, don’t forget that people love videos much more than to read the text. YouTube is the second larger search engine.

Make your research to find more tips and trends about how to create an effective social media marketing strategy. Then decide what’s work best for your business and how you can achieve the best results.