Social Media Marketing: 10 Free Courses in 2024

john tsantalis
3 min readFeb 26, 2024

Social media marketing is essential for businesses and marketers to connect with their audience, build brand awareness, and drive sales. Staying updated with the latest trends and strategies is crucial for success in 2024.

Fortunately, there are numerous free courses available online that can help marketers sharpen their social media skills.

Here are some free courses to improve your social media marketing skills in 2024.

1. Facebook Blueprint — Meta

Facebook remains one of the most powerful social media platforms for marketing. Facebook Blueprint is an excellent resource for mastering its intricacies. From creating effective ads to understanding analytics, this course covers a wide range of topics, making it an indispensable tool for any social media marketer.

2. Twitter Flight School (X)

Twitter Flight School is a free and comprehensive training program offered by Twitter (X). It provides marketers with insights into Twitter’s advertising ecosystem, helping them create engaging content, leverage analytics, and effectively use Twitter for brand promotion.

3. LinkedIn Learning

LinkedIn Learning offers a course dedicated to social media marketing, covering various platforms and strategies. From developing a content plan to optimizing your profile and ads on LinkedIn.

LinkedIn Learning is a valuable asset for professionals looking to harness the power of the world’s largest professional network.

4. Google Digital Garage

It is not focused on social media, but Google Digital Garage’s Fundamentals of Digital Marketing course is an excellent starting point for understanding the broader digital landscape.

With modules on social media, search engine optimization, and analytics, it provides a holistic view that can enhance your social media marketing skills.

5. HubSpot Academy

HubSpot Academy’s Social Media Strategy Course is designed to help marketers build a solid foundation for their social media strategies.

Covering everything from content creation to social media analytics.

This course provides practical insights that can be applied across various platforms.

6. Canva Design School

Visual content is a crucial aspect of social media marketing. Canva Design School’s Social Media Mastery course equips marketers with the skills to create visually appealing and shareable content.

With a focus on design principles and best practices, this course is a must for marketers to enhance their social media visuals.

7. Hootsuite Academy

Hootsuite is a popular social media management platform, and its academy offers a comprehensive Social Marketing Training course. Covering topics such as social media strategy, content marketing, and analytics, this course is a valuable resource for beginners and experienced marketers.

8. YouTube Creator Academy

Video content is dominating social media, and YouTube remains a powerful video platform. The YouTube Creator Academy’s Building Your Channel course is an excellent resource for aspiring video content creators.

It provides insights into video creation, channel optimization, and audience engagement.

9. Coursera — Social Media Marketing Specialization (Northwestern University)

Coursera offers a Social Media Marketing Specialization by Northwestern University, covering a range of topics from social media strategy to influencer marketing.

While the specialization itself is free, a fee is required if you want to obtain a certificate.

However, auditing the courses for free still provides valuable knowledge.

10. Buffer

Buffer, a popular social media management tool, provides a free Social Media Strategy Course. This course covers the fundamentals of social media marketing, including content planning, audience engagement, and analytics.

It’s a practical resource for marketers looking to refine their strategies on social media platforms.

These free courses in 2024 offer insights and practical knowledge on social media marketing.

They can help marketers and businesses improve their social media marketing strategies and engage with their target audience.

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