Social Media Marketing: Mistakes to Avoid — How to Grow Your Business
You can create a successful social media marketing strategy and grow your business, but it takes time. Many business owners struggle with using social media in their business’ marketing plan.
If social media marketing doesn’t work for your business, you need to figure out why. You need to find the mistakes and then you can create a new effective marketing plan for your business.
Here are some mistakes you need to avoid.
1. Don’t Use Many Social Media Platforms
Be careful there is no reason to use all the platforms. You need to focus only on the platforms where is your target audience. You save time, money, and you know (understand) better your target market.
2. You Need to Build Relationships, not Hard Sales
Nobody wants to see in their newsfeed only sales pitch and promotion ads. Social media is about building relationships. Sales will come from that. It’s not all about you, it’s about them. Ask your audience questions, show them that you care. Learn their problems and then you can provide solutions.
Very Simple but Very Effective Tip! If they don’t trust you they won’t buy it!
3. Too Many Posts Per Day
There is no reason to post all day on social media. You need to create and post quality and useful content. Many and unuseful posts will turn people away. You need to attract interested people, not to drive them away!
4. Important! You Need Help — Hire People
Nobody can create a successful business without help. You are not a superhero and you cannot manage all the tasks. Social media, email marketing, advertising, plans, feedbacks, etc. You need to hire experts and pros to help you.
5. Don’t Provide Education — Educate Your Followers
You must provide education about your products or services to your customers. Providing education is one of the best ways to build relationships with your target audience. When you give your audience practical advice or valuable information, they look to you as an authority and become your loyal customers.
Social media is a great platform where you can educate your followers about your business. You may provide educational resources such as blog posts, white papers, videos, infographics, webinars, and more.
6. Don’t Use Chatbots
Now chatbots are more smart and useful. They are capable of providing initial customer service, automating a function, and boosting user experience.
Even people have started liking bots. A survey conducted by HubSpot concluded that 47% of respondents were open to buying products using a chatbot. It would not be wrong to say that chatbots have become more widespread on social media.
You can synchronize your chatbot with multiple platforms. For example, you can offer a chatbot on your Facebook Messenger, and it can also be used through Twitter direct messages. It will ensure a consistent experience across your social media profiles.
Chatbots can be used to start conversations, encourage sales, answer questions, and offer customer support.
Social media marketing it’s a great way to reach your audience worldwide, demonstrate your expertise, show your authenticity, encourage engagement, and offer responsive and quick support.