Social Media News: How Coronavirus is Changing the Social Media
Coronavirus (COVID-19) has changed people’s ordinary life. So it has changed and the online world. Logically, Coronavirus affects and the social media landscape. Here are some news and trends you need to know about social media.
1. Brands Create More Content
Brands pulling back on content. Because many teams now are at home. Layoffs are coming. When that happens, agencies and brands won’t have the manpower (or budgets) to develop content as they used to. Content production will keep growing.
2. Community Comeback
The community is making a big comeback. Social media ad development and management now have more free time. So they spend more time on social media. Actively responding to more comments. Maybe even going back to active social listening and jumping into conversations around relevant topics and issues–conversations they were almost ignoring before.
3. Social Media and CEOs Profiles
More CEOs are building personal social profiles. Coronavirus has given more time for CEOs to use social media. Just look at the companies with active CEOs on LinkedIn. All are leveraging those profiles to help distribute and share meaningful, human messages.
These personal profiles are outperforming brand profiles. And, keep in mind it’s about companies like 3M, Medtronic, and Delta!
4. Social Media of the Future
Two of the hottest “social” platforms right now are certainly not traditional social media networks. The first (Zoom) probably isn’t a social platform at all. Except, it gets at the essence of everything social media was at one time. It’s real. Honest. Human.
Many brands trying to leverage it as a platform.
The second (TikTok) is the most popular platform now. And, if you think this is all about reaching teen gamer boys, you’re probably the same people who think tween girls are the only ones that use TikTok.
The next big social networks may not be traditional social networks–at least not the way we know them now. But, we need to keep our eyes open because these shifts are happening–right now.
5. User-Generated Content
Big brands like Walmart and UPS leverage user- and employee-generated content during the Coronavirus crisis. Now, partly that’s because they can’t generate the kind of visual content they want to because everyone is stuck at home.
Many people are getting tired of “branded content.” They want more human, realistic visual content. They want real, informative, unfiltered content.
People at home are having more free time and spend more time on social media. They don’t want ads and promotions. They need solutions to their problems.