TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales
These days TikTok is the most trending social media app. Millions of people are using the short-video app every day. Reports show that TikTok will become the next billion-user platform in 2021. Many businesses and marketers are using TikTok to promote their businesses.
Here are some strategies about how to use TikTok to promote your business and increase your sales.
1. TikTok — Videos App
Videos are, of course, the heart of TikTok. Even if you use influencers for your TikTok marketing strategy, you can create an account for your brand, and make videos. TikTok’s videos can be any length up to one minute, so you can create short, attractive videos.
You can either record your videos in the app or externally, uploading them to TikTok. You can also upload music to add to your video. TikTok gives you direct access to many music tracks to use them on your videos.
2. Use Hashtags
Like many other social media platforms, TikTok users are using hashtags to catalog their videos and search for clips by subject. TikTok users can click on the “Discover” at the bottom of the screen, and they see a list of videos sorted by trending hashtags.
Also, you can include relevant hashtags in your videos. But avoid using the most popular generic hashtags. It is better to have your videos stand out in slightly less popular categories.
You want your videos to appear to people relevant to your niche or topic. Don’t use hashtags just because they are popular.
3. TikTok Trends
Another way you can use hashtags is to search for trending hashtags. You can then create videos that relate to these trending hashtags.
Remember that trends are changing pretty fast. So you need to change your video content to become relevant to trends.
Attention! don’t make a copy of everybody else’s videos. Find a way to make your video unique and attractive.
4. TikTok Influencers
These days many people become influencers on social media platforms. Usually, they build up a reputation for the quality of the content they share.
Important Tip. TikTok influencers are different. Reports show that “TikTok has created a new generation of influencers. They are people who have far more clout with today’s teens and tweens than more movie or television stars.”
5. Comments and Engagement
Like most social platforms, TikTok supports frequent user engagement. Comments are an excellent way to achieve this. You can build up conversations with your potential customers or followers.
TikTok ranks comments by the number of likes they receive. So you need to make meaningful comments.
Also, look at other people’s videos and make thoughtful comments on them.
6. Post Often and Rewards
TikTok rewards frequent posting. The more videos you post to your TikTok account, the higher your rewards.
If you post many times, more people will find your account and follow you.
7. TikTok Video Effects
You need to do something different to stand out on TikTok. You can use video effects. You will find them under the Effects tab (Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories).
TikTok includes a green screen effect, which allows you to use the image of your choice to replace the video background.
8. Videos and SEO
TikTok’s videos can be up to a minute-long. You don’t have long to get your message across and don’t upload blatant ads. You want your videos to be visually appealing, without looking like they’ve been made by a professional advertising agency.
You need to include a clear description of what your video is about.
A good description is also essential for your SEO strategy. You want Tiktok to know what your video is about when and suggest it to your target audience.
It’s important to include your most important keywords in your descriptions, but they have to make sense and not just random words.
9. Content and Balance
You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience. If you build an audience then you can create a few promotional videos.
The typical TikTok user ignores ads. So you need first to build your credibility before you create promotional videos. A common tactic is to upload videos showing people using your product.
TikTok is a great opportunity for businesses and marketers. Even if you don’t have a huge budget for advertising, the best opportunities are in the form of video content and user-generated content.
Remember, TikTok it’s still new. So you can try new marketing strategies. Create more videos and use new techniques, tips, and trends.