TikTok Marketing: 9 Free Strategies to Promote Your Business In 2023

john tsantalis
3 min readJun 5, 2023

TikTok is one of the most popular social media platforms for content creation and consumption. With its massive user base and engaging short-form videos, TikTok offers a unique opportunity for businesses to reach and engage with their target audience.

Here are some free strategies that businesses can leverage to promote their brand on TikTok in 2023.

1. Create Engaging and Authentic Content

To succeed on TikTok, it is crucial to create content that resonates with your audience. Focus on creating engaging and authentic videos that capture attention within the first few seconds.

Use humor, storytelling, or challenges to make your content shareable and encourage user interaction.

2. Leverage TikTok Trends

TikTok is known for its viral trends, challenges, and hashtags. Keep an eye on the latest trends and incorporate them into your content strategy when relevant. Participating in popular challenges or creating your own branded challenge can help increase your brand’s visibility and engagement.

3. Collaborate with TikTok Influencers

Influencer marketing continues to be a powerful tool on TikTok. Collaborating with influencers relevant to your industry or niche can help you tap into their established audience and gain exposure for your brand.

Reach influencers who align with your brand values and have an engaged following to maximize the impact of your campaigns.

4. Hashtag Strategy

Hashtags are essential for increasing discoverability on TikTok. Research and use relevant hashtags in your videos to reach a wider audience.

Additionally, create a branded hashtag to encourage user-generated content and build a community around your brand.

5. Engage with the TikTok Community

Building a strong presence on TikTok requires active engagement with the community. Respond to comments, interact with other creators’ content, and participate in popular challenges.

By engaging authentically, you can foster connections with your audience and establish your brand as a trusted entity on the platform.

6. Utilize TikTok Ads (Paid Option)

While this strategy isn’t entirely free, TikTok Ads offer cost-effective options for businesses looking to reach a larger audience.

Experiment with TikTok’s advertising features, such as in-feed ads, branded effects, or hashtag challenges, to amplify your brand’s visibility and generate conversions.

7. Cross-Promote Your TikTok Content

Leverage your existing social media presence by cross-promoting your TikTok content on other platforms. Share your TikTok videos on Instagram, Twitter, YouTube, or Facebook to attract your existing followers to your TikTok profile.

This strategy helps you increase your TikTok following and expose your brand to a wider audience.

8. Collaborate with Other Businesses

Consider collaborating with other businesses or creators on TikTok to expand your reach. Partnering with like-minded brands can lead to cross-promotion and increased visibility for both parties.

Explore opportunities for joint campaigns, giveaways, or duet videos to leverage each other’s audience.

9. Track Analytics

Finally, utilize TikTok’s analytics tools to track the performance of your videos and campaigns. Analyze metrics such as views, engagement rate, and follower growth to understand what content resonates best with your audience.

Use these insights to refine your strategy and continuously improve your TikTok marketing efforts.

TikTok has evolved into a powerful platform for businesses to promote their brand, engage with their audience, and drive conversions.

By implementing these free strategies, businesses can tap into TikTok’s user base and create a strong presence on the platform in 2023.

Remember to stay authentic and engage with the community to improve your TikTok marketing strategy and grow your business in 2023.

More Videos — https://www.tiktok.com/@marketing_money_now