Video Marketing: 9 Trends You Need to Know in 2023

john tsantalis
3 min readJun 3


Video is a powerful tool for capturing the audience’s attention and delivering engaging content. With the advancements in technology and changing consumer preferences, video marketing continues to evolve.

It’s essential to be aware of the latest trends that are shaping the video marketing landscape in 2023.

Here are some video marketing trends you need to know in 2023.

1. Live Video

Live video streaming has become a dominant force in video marketing. Platforms like Facebook Live, Instagram Live, and YouTube Live allow brands to connect with their audience in real time, fostering authenticity and engagement.

Live videos provide an opportunity for businesses to showcase events, conduct interviews, launch products, and connect with their followers on a personal level.

2. Short-form Videos

With the rise of platforms like TikTok, YouTube, and Instagram, short-form videos have gained immense popularity. These bite-sized videos are concise, captivating, and easily shareable, making them perfect for capturing the attention of the modern-day consumer.

Brands and marketers are utilizing short-form videos to tell stories, showcase products, and entertain their audience in just a few seconds.

3. Personalized Video Experiences

Personalization has become a key aspect of marketing, and video is no exception. In 2023, we can expect to see more brands using personalized video experiences to engage with their customers.

By tailoring videos based on user preferences, demographics, and browsing behavior, businesses can create a more meaningful connection and deliver highly targeted content.

4. Interactive Videos

Interactive videos allow viewers to actively engage with the content, creating an immersive and personalized experience. Interactive elements like quizzes, polls, and clickable hotspots enhance user participation and make the video more memorable.

Brands can leverage interactive videos to gather valuable data, increase viewer engagement, and drive conversions.

5. Vertical Video Optimization

As mobile usage continues to skyrocket, optimizing videos for vertical viewing has become crucial. Vertical videos are designed to be viewed on mobile devices in portrait mode, providing a seamless user experience.

With the popularity of platforms like Instagram Stories, TikTok, and Snapchat, businesses are embracing vertical video to reach their audience where they are most active.

6. 360-Degree Videos and Virtual Reality (VR)

360-degree videos and virtual reality offer a truly immersive experience, allowing viewers to explore environments and interact with content.

These technologies are particularly effective for industries like travel, real estate, and tourism, as they can transport users to different locations without leaving their homes.

As the cost of VR equipment decreases, we can expect to see more businesses adopting this technology in their video marketing strategies.

7. Shoppable Videos

Shoppable videos integrate e-commerce with video content, enabling viewers to make purchases directly from the video. By adding interactive product links or “buy now” buttons, brands can turn their videos into a virtual storefront, reducing friction in the purchasing process.

Shoppable videos provide a convenient and engaging way for consumers to discover and buy products.

8. User-Generated Content

User-generated content (UGC) has become a valuable asset for brands, and video is a major component of this trend. UGC videos, created by customers or fans of a brand, are authentic, relatable, and highly shareable.

By encouraging users to create and submit videos related to their brand, businesses can tap into the power of UGC and amplify their reach.

9. AI-Powered Video Marketing

Artificial intelligence (AI) is revolutionizing the video marketing landscape. AI-powered tools can analyze video data, generate personalized recommendations, and automate video production processes.

From intelligent video editing to automated video captions and personalized video recommendations, AI is improving video marketing.

Video marketing will continue to evolve, presenting new opportunities, and challenges for businesses. By staying abreast of these trends and incorporating them into their strategies, brands can effectively connect with their audience, drive engagement, and increase sales.

Video has proven to be a dynamic and versatile tool. Use these trends to improve your video marketing strategy in 2023.

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john tsantalis

I’m blogger, marketer, and writer. More info and AI Tools